The most popular type of wig worn by over 100 million people today was invented 400 years ago for King Louis XVI to hide his syphilis-induced hair loss.
These wigs are bulky, unrealistic, sweaty, restrict activity and are made with unethically sourced human hair. Manufacturing in this industry is incredibly monopolized which leads to stagnant product innovation.
The Renatural is using technology to leapfrog the current wig supply chain and reinvent the product offering. They have invented an automation machine that cuts wig production time from 3 weeks to just 45 minutes. Their hyper realistic wigs are the first antibacterial and sweat-wicking wigs to ever be produced.