At the end of the day, as marketers, we are all in the business of selling. And of course, there are a variety of tactical levers we can test to drive conversion. But, there is a subtle art in balancing the "hard sell" with maintaining your brand.

I will be sharing 5 impactful ways that we are using brand to motivate consumers to not only buy, but buy now. This becomes incredibly critical when your product isn't a traditional impulse buy.

Zoe Nolan is Head of Marketing at Dayforward. Dayforward is a completely new type of life insurance that protects your family by protecting your income.

StackUp Talks are an opportunity for leaders at startups to show off what they do and how they do it -- from an engineering, design, marketing, or sales perspective. This series is a peer sharing community where the audience is other professionals working in the same field. From project learnings to best practices to tip and tricks, it's an opportunity to gain an inside look into the tools startups use to tell their stories and build their businesses.